Barcelona-Based? Demand Gen & B2B SaaS Marketing Leader? Ready to Build a Scalable Marketing Engine That Fuels Pipeline?

A Barcelona-based data and insights business is hiring a Head of Marketing — a hands-on, commercially-focused marketer who can lead with clarity, drive demand, and elevate quality.

This is an opportunity to reset and re-build the marketing function from the ground up — and to take full ownership of the strategy, execution and outcomes.

Read on to see if this is the right challenge for you.

About This Opportunity:

Headlines:

Head of Marketing at a Barcelona-based data & insights scaleup. Full-time. Hybrid model. €60K base + 15% bonus. Reports directly to the CEO.

This is a pivotal hire: you’ll be the person responsible for turning marketing into a true growth engine — one that fuels sales pipeline, improves lead quality, and arms the revenue team with what they need to convert and win more deals, faster.

If you’ve ever looked at an underperforming marketing engine and thought: “This could be 10x better — here’s how,” — this role will give you the platform, budget, and support to prove it.

The Business You’ll Be Joining:

This company provides macroeconomic intelligence to multinational corporates, government bodies, and financial institutions. Their insights and forecasts help clients make better, faster strategic decisions in a complex global economy.

• Their client list includes 200+ leading organisations globally.
• They’ve established strong product-market fit in the corporate and government space — and are now entering the financial services (buy-side) segment in the UK and other markets.
• With new sales and product leadership in place, they’re investing in marketing as the missing link in their revenue engine.

Why This Role Matters Now:

The CEO and leadership team have identified marketing as the #1 strategic priority for growth in 2025.

Here’s what’s happening today:

• The current marketing team lacks the senior expertise and direction to deliver quality leads.
• Over 85% of leads are from outbound prospecting. Inbound is limited and low quality.
• There's no structured nurturing or segmentation strategy in place.
• Marketing materials and sales collateral are underdeveloped and underutilised.

The Head of Marketing will be the architect and operator of a function that actually fuels sales.

What Makes This Role Exciting?

You’ll have the chance to:

• Build and own a strategic marketing plan — not just execute someone else’s.
• Influence the sales pipeline and company growth with a data-led, commercially accountable approach.
• Operate with real autonomy, reporting directly to the CEO with board-level visibility.
• Hire and shape your own team — starting with identifying 3–4 key hires who can execute with you.
• Grow into a leadership role that scales with the business.

The Core Focus Areas:

1. Demand Generation:

Plan and run campaigns that drive quality leads — with clear targeting, high conversion, and measurable ROI.

2. Funnel & Pipeline Management:

Improve qualification and conversion rates at every stage — from MQL to SQL, through to closed-won.

3. Outbound & Sales Enablement:

Support outbound with collateral, content, and campaign integration. Equip the sales team to engage and convert more effectively.

4. Channel Strategy & Execution:

Develop and run multi-channel marketing programs across paid media, content, email, and more — choosing the best channels for ROI.

5. Team Leadership & Capability Building:

Coach and mentor the existing team. Define and hire key roles that bring executional firepower — content, performance, ops, etc.

What Success Looks Like in Year One:

• You’ve built and executed a demand generation strategy that improves both the volume and quality of pipeline.
• You’ve mapped the funnel, identified the weak points, and implemented fixes that increase MQL → SQL → Win rates.
• You’ve upgraded marketing operations: better tools, better data, better decisions.
• You’ve hired and embedded 1–2 key roles that make marketing more scalable.
• You’ve earned the trust and respect of the CEO and Head of Sales through real impact and collaboration.

Experience & Skills We’re Looking For:

• 5+ years in B2B marketing roles, with clear demand generation success — ideally in SaaS, data, or insights-led companies.
• Hands-on and strategic — you can plan and build, but you’re also willing to do the work yourself.
• Proven ability to improve lead quality, lead nurturing, and campaign ROI.
• Strong grasp of digital channels: SEM, SEO, paid, content, email.
• Experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce).
• Comfortable working in a growth-stage environment with ambiguity and autonomy.
• Fluent in English, with excellent communication skills (written and verbal).
• Bonus: experience marketing to finance, government, or large corporate clients.

Key Info Summary:

Location: Barcelona, Spain (Hybrid: ~3 days per week in-office)

Base: €60,000

Bonus:  €6,000 - €9,000, performance-based

Reports to: CEO

Interested?

Apply now and submit your short intro video — or email Richard Washington (MD at Tick Talent) to arrange a confidential chat about your goals and fit.

This is a 3-stage hiring process:

Initial Video Screen (with Tick Talent) → Marketing Challenge Task → Final Interview with CEO & Head of Sales.

We run a sharp, respectful process that’s designed to set you up to win — by ensuring mutual clarity on goals, values, and challenge fit.